Marketing for Estate Planning Law Firms
Most people put off writing a will for years. When they finally search for an attorney, we make sure your firm is the one they call.
How We Fill an Estate Planning Calendar
We start with the work you want more of: flat-fee wills and trusts, probate cases, Medicaid planning, or special needs trusts. We also look at the counties you serve and how your intake team books consultations.
Then we build your website pages, Google Business Profile, local SEO, paid search, and seminar promotion around getting those people to schedule a meeting.
Three Clients, Three Different Searches
The planner
A couple in their 40s just had their second kid. They search “do I need a will or a trust” and compare a few firms’ flat fees before they call.
The executor
A parent passed away last month and the house is still in their name. They search “how to start probate” and need help this week, not next year.
The adult child
Mom is moving into memory care and the family is worried about the cost. They search Medicaid planning and usually call on her behalf.
Separate Pages by Practice Area
Wills and trusts clients shop on price and trust. Probate clients have a deadline. Medicaid planning clients are often in a crisis. We build separate pages and campaigns for each, so a flat-fee will ad never sends someone to a probate page.
If your firm doesn’t take contested estates or small-estate affidavits, we leave those searches out.
Tracking Signed Clients
A form from someone asking for free advice isn’t worth the same as a booked trust consultation. We track calls and forms by practice area and source, then match them against what your intake team marks as retained.
You see cost per signed client, not just cost per lead, and the budget follows what’s working.
Book More Planning Consultations
Workshops Still Fill Calendars
Plenty of estate planning firms still get their best clients from a seminar at the library or a lunch-and-learn. We promote yours with local Facebook ads, a simple sign-up page, and reminder emails so the seats don’t sit empty.
Attendees who don’t book that day get a follow-up email series that keeps your firm in mind until they’re ready.
Questions Estate Planning Attorneys Ask Us
Yes. They’re different buyers. Estate plans get pages built around your packages and pricing, and probate gets pages that explain the process and timeline in your state. Each has its own campaign and budget.
Usually, yes. Many firms run one campaign for “estate planning attorney” and stop there. We go after the specific searches, like revocable living trust, probate attorney in your county, or Medicaid spend-down, where there’s less competition and the person is closer to hiring.
We write with your state’s rules in mind, avoid promises about outcomes, and add any disclaimers your bar requires. You review and approve everything before it goes live.
Yes. We build the sign-up page, run the ads, send the reminders, and track how many attendees book a consultation afterward.
Paid search can bring in calls within the first few weeks. Local SEO and practice area pages take a few months to build up, and they keep working after that.
Tell Us About Your Practice
Send us the practice areas you want to grow, the counties you serve, and how your intake works. We’ll come back with a plan and a budget.