Marketing for Roofing
A new roof is one of the biggest checks a homeowner will ever write. We get your company in front of them early and give them reasons to pick your crew.
Nobody Buys a Roof on Impulse
Homeowners getting a new roof usually collect three bids and read reviews for a week before they sign anything. Your website, your Google reviews, and photos of your finished jobs are selling long before your estimator pulls into the driveway.
We build the pages and campaigns that get you onto that short list: replacement pages by material, financing details, real project photos, and an easy way to book an inspection.
Get on More Homeowners’ Short Lists
Ready Before the Storm Hits
When hail or high wind comes through, searches jump overnight and out-of-town crews show up within days. We keep storm campaigns built and paused so they can go live in your zip codes the same day.
Local proof matters most here. Your address, your reviews, and your years in town go front and center.
Steady Retail Replacements
Outside of storm season, we target people searching for roof replacement cost, metal versus shingle, and roofers near them. These leads move slower, and they’re worth more.
Landing pages cover materials, warranties, and financing, so your estimator walks into a warmer conversation.
What a Signed Roof Costs You
Leads are easy to count. Signed contracts are what matter. We follow each inspection request back to the ad, keyword, and neighborhood it came from, then compare that against the jobs you closed.
You end up knowing your marketing cost per signed roof, and which neighborhoods and campaigns deserve more budget.
How We Fill a Roofing Calendar
It starts with where you work, how many crews you run, which materials you install, and how much of your work is retail versus insurance.
From there we build what a roofing company needs online: a website and landing pages for each material and service, local SEO that keeps your Google Business Profile full of finished-job photos, and paid search that can go from quiet to wide open the week a storm hits. All of it is aimed at more inspections on the calendar.
Roofing Marketing FAQ
Yes. We can change budgets, locations, and messaging the same day weather creates demand. Storm-response campaigns stay separate from your regular repair and replacement marketing, so you can turn them up or down based on how much work your crews can take.
Yes. Commercial buyers search differently and take longer to decide, so that work gets its own pages, keywords, and budget. A property manager looking for a TPO repair shouldn’t land on a page about shingle colors.
Usually both, kept apart. Insurance work rises and falls with the weather and depends on how you handle adjusters and supplements, so it gets its own pages and campaigns that can scale up fast. Cash and financed replacements are steadier and often carry better margins, so they get budget all year. Tracking is split the same way, so you can see what each side costs you per signed roof.
Never. Every call and form comes through your own website and ad accounts and goes only to you. That’s the main difference between this and buying leads from a vendor.
Yes. Homeowners read roofing reviews for days before they sign, so reviews carry a lot of weight. We set up a simple text or email request that goes out after each finished job with a direct link to your Google profile, so happy customers actually leave one.
Tell Us About Your Roofing Company
Send us your service area, the materials you install, and how much of your work runs through insurance. We’ll show you where your next signed roofs can come from.